Therefore also it is contained in the scripture, Behold, I lay in Zion a chief cornerstone, elect, precious: and he that believes on Him shall not be confounded. Unto you therefore who believe He is precious: but unto them who are disobedient, the stone which the builders rejected, the same is made the head of the corner, And, A stone of stumbling, and a rock of offense, even to them who stumble at the word, being disobedient: to which also they were appointed. 1 Peter 2:6-8
He IS precious.
It’s also a decision we make, to esteem Him as most precious to our hearts.